I'm Rob.3 years designing enterprise SaaS.0→1 products for startups.

3 years at Honeywell designing for industrial engineers. Shipped 0→1 products for early-stage founders in parallel. Currently available.

Work

The dashboards reliability engineers actually needed

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Company

Honeywell

Role

UX Designer

Problem

Broken affordances, unclear hierarchy, and no way to drill into individual asset health. Asset Details didn't exist.

Outcome

○SUS scores reached the high 80s on Asset Health and Asset Details through research-driven iteration
○Built Asset Details from scratch: a 3-level modular dashboard used by reliability engineers at Shell and other industrial operators

Fixing years of warehouse usability debt

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Company

Honeywell

Role

UX Designer

Problem

Managers couldn't see bottlenecks forming until they'd already hit outbound. By then, rerouting wasn't an option.

Outcome

○Shipped the Merge Dashboard and Homepage as the sole designer on both
○Heuristic review drove platform-wide fixes across affordances, typography, labeling, and spacing

Zero to 15,000+ views at launch

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Company

Aysa

Role

Product Designer (Solo)

Problem

A compelling idea, no existing design, and two weeks to launch.

Outcome

○15,000+ views in the first social rollout on LinkedIn and Instagram
○Pitch deck actively used in $2.1M seed round investor outreach

PropTech platform built on 20+ interviews

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Company

Keytrn

Role

Product Designer (Solo)

Problem

Two audiences, one data model, and no existing designs on either side.

Outcome

○Designed both the government and consumer product sides as the sole designer.

0→1 interview platform. Sole designer from day one.

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Company

Sinta

Role

Freelance UX Designer

Problem

A complete product vision with no screens, no flows, and no design system.

Outcome

○Designed the full product in 1 month as the sole designer
○Engagement concluded on good terms ahead of a full-time role at Honeywell

Painter. Behavioral tech. Product designer.

Before design, I worked as a behavioral technician with kids who had severe autism. You show up even when it's hard, because the work matters. That drive carried into art school at 30 and eventually into product design. The through line is making things that help people.

I'm research-first because I've seen what happens when you skip it. For Keytrn, I built a spreadsheet of every county in Pennsylvania and cold-called them before I opened Figma. At Honeywell, I pushed back on accessibility shortcuts over calls and emails with the Head of Product Design and senior engineers until it stuck. I built this site myself for the same reason: full control, and to speak the same language as the engineers I work with.

Skills & Tools

UX ResearchProduct StrategyInteraction DesignDesign SystemsPrototypingUser TestingFigmaFramerReactAccessibility