I'm Rob. 4 years designing enterprise SaaS and 0-to-1 products for startups.

I design and build for the person making the decision.

Honeywell APM dashboards for reliability engineers. Foreclosure data tools for first-time homebuyers. Research, design, and front-end. Currently available.

Work

A two-sided PA tax sale platform with AI for counties and homebuyers

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Company

Keytrn

Role

Co-founder, Design + Engineering

Problem

Homebuyers had nothing. Counties had no way to reach them. Both sides needed a product that didn't exist.

Outcome

  • ○ Designed and built both sides of the platform solo in 5 months.
  • ○ Live scraped data from PA Legal Ads with geocoding, Street View, and sale type classification.
  • ○ Research across 20+ county offices produced the outreach playbook for the first pilot.

Turning equipment data into decisions for reliability engineers

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Company

Honeywell

Role

UX Designer

Problem

Engineers couldn't quickly see what was failing, why, or what to do next.

Outcome

  • ○ SUS from the low 70s to high 80s across Plant Overview and Asset Inspection.
  • ○ 3 dashboards shipped and in daily use by reliability engineers at Shell and other operators.

Two dashboards and a platform-wide usability audit for warehouse operations

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Company

Honeywell

Role

UX Designer

Problem

Managers saw bottlenecks after they'd already hit outbound. The platform had years of usability debt underneath.

Outcome

  • ○ Shipped the Merge Dashboard and Homepage from scratch for warehouse operations managers.
  • ○ Heuristic evaluation led to platform-wide UXQA fixes across the product.

Helping consumers see how ethically companies operate before they buy

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Company

Aysa

Role

Product Designer

Problem

Corporate ethics data was buried in SEC filings, and the search experience gave users no way to understand what they were looking at.

Outcome

  • ○ 15,000+ views in the first social rollout on LinkedIn and Instagram.
  • ○ Pitch deck actively used in $2.1M seed round investor outreach.

Giving interviewers a way to capture structured data without breaking eye contact

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Company

Sinta

Role

Freelance Product Designer

Problem

Interview notes lived in one tool, video in another, scorecards in a third. Nothing talked to anything.

Outcome

  • ○ Founders pitched investors directly from the designs.
  • ○ Five complete flows designed from scratch with zero existing screens.