I'm Rob. 3 years designing enterprise SaaS. 0→1 products for startups.

3 years at Honeywell designing for industrial engineers. Shipped 0→1 products for early-stage founders in parallel. Currently available.

Work

Turning equipment data into decisions for reliability engineers

Company

Honeywell

Role

UX Designer

Problem

Engineers couldn't quickly see what was failing, why, or what to do next.

Outcome

  • SUS from the low 70s to high 80s across Plant Overview and Asset Inspection.
  • Owned 3 shipped dashboards, contributed to 2 more across the APM platform.

Called 20+ county offices, then built what they couldn't

Company

Keytrn

Role

Product Designer (Solo)

Problem

Homebuyers had nothing. Counties had no way to reach them. Both sides needed a product that didn't exist.

Outcome

  • Live demo with geocoding, Street View, and automated sale type classification.
  • Research across 20+ county offices shaped the IA, upload system, and outreach playbook.

Audited the platform, then fixed years of usability debt

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Company

Honeywell

Role

UX Designer

Problem

Managers saw bottlenecks after they'd already hit outbound. The platform had years of usability debt underneath.

Outcome

  • Both dashboards shipped as part of Honeywell's Warehouse Operations platform.
  • Heuristic evaluation drove platform-wide UXQA fixes across affordances, typography, and spacing.

From nothing to 15,000+ views in two weeks

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Company

Aysa

Role

Product Designer (Solo)

Problem

Two weeks to launch, no existing design, and a search experience that didn't explain itself.

Outcome

  • 15,000+ views in the first social rollout on LinkedIn and Instagram.
  • Pitch deck actively used in $2.1M seed round investor outreach.

Five flows from founder conversations to investor pitch in one month

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Company

Sinta

Role

Freelance UX Designer

Problem

Five interconnected flows, zero existing screens, and one month to design all of it.

Outcome

  • Founders built and pitched investors directly from the designs.
  • Sinta still operating. Design agency brought in to build on the foundation.