Rob Jones
Product Designer with nearly 5 years across startups & enterprise SaaS
Experience
Keytrn Technologies
Co-founder, Design & Engineering
May 2025 – Present
- Built a two-sided real-estate platform (consumer homebuyers plus government county clerks) for Pennsylvania tax sale properties, solo from discovery through production.
- Led primary research across 20+ Pennsylvania counties: customer interviews with Tax Claim Bureau staff, synthesized transcripts in NotebookLM, translated findings directly into information architecture and upload UX.
- Engineered the full design system (Tailwind v4 tokens, 30+ component classes, 14 type compositions) and eliminated 1,600+ inline styles across 53 React components.
- Shipped Ask Key, an AI assistant on every page powered by Claude Haiku, context-aware of the property being viewed and trained on PA tax sale law.
Honeywell: Asset Performance Management (APM)
UX Designer
2024 – 2025
- Wrote screeners and interview guides from scratch, ran moderated usability sessions on UserTesting, and affinity mapped findings in Miro after each round to inform design decisions.
- Redesigned Asset Health and built Asset Details from scratch. Increased SUS scores from 72 to 88 (22% improvement) through research-led iteration on complex data-heavy dashboards.
- Provided iterative design support across peers' dashboards and contributed updates across both the APM and Warehouse platforms throughout the engagement.
Honeywell: Warehouse Operations
UX Designer
2022 – 2024
- Designed the Warehouse Homepage and Merge Dashboard from scratch, giving operations managers real-time visibility into conveyor lane performance and a clear entry point for their shift.
- Conducted a full heuristic evaluation of the platform and led UXQA to verify that affordances, typography, labeling, and spacing were correctly implemented across the product.
- Collaborated with a researcher on competitive reviews, affinity mapping, and user flow analysis to establish information hierarchy for the Homepage.
Freelance
Product Designer
2021 – Present
- Launched a corporate transparency app (Aysa) from concept to live in 2 weeks, earning 15,000+ views in its first social rollout. Rebuilt the investor pitch deck from scratch in support of a $2.1M seed round.
- Designed Sinta's full HR interview platform from scratch: interview builder, live session screen with competency timestamping, post-interview review, and candidate scorecard. Founders pitched investors directly from the designs. Design agency later hired to build on the foundation.
- Led the mentee side of Alonesy (mentorship app): moderated interviews with 11 participants, 3 rounds of iteration, shipped with developers. App still live.
- Designed and built agency and client websites in Webflow for Coffee & Bananaz. Designed and maintained campaign websites for Justice Democrats across senate and congressional races.
Education
Stony Brook University
BA in Studio Arts
Certifications
Nielsen Norman Group
UX Certification (UXC)
CareerFoundry
UX Design Certified Program
600+ hours
Skills
Figma Webflow WordPress Miro Jira Confluence UserTesting React Astro
Human-Centered Design User Interviews + Screener Design Usability Testing Affinity Mapping Information Architecture Agile / Iterative Design Product Strategy Interaction Design Prototyping Design Systems Accessibility Front-End Development